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Client Spotlight: .Com Marketing

Client Spotlight: .Com Marketing

Most people have no idea that one of the most successful digital marketing agencies in the country is located, not in New York or Los Angeles, but right here in Central Florida .Com Marketing is a powerhouse in the world of digital, mobile and social media marketing and the sixteen year old company, founded by Hillary Bressler is one of the oldest businesses of its kind in the industry.

Hillary and her team of experts have continued to ride the wave of Internet marketing, business development, search engine optimization and lead generation that has set industry standards. According to Hillary, “A strong interactive presence is paramount to success for many businesses, but they often struggle with trying to manage the complexities of things like social media, optimization and mobile technology. At .Com Marketing we see this in businesses of all shapes and sizes, even Fortune 500 companies.”

Luckily for Orlando business owners, .Com Marketing has recently launched “Internet 360,” a comprehensive program designed to evaluate a company’s entire digital marketing program, including their competition. After an analysis using proprietary software and techniques, a custom plan is developed to maximize time and budget to produce the best possible results.

As a client of ShuffieldLowman, .Com Marketing has used the firm for a variety of legal needs, including overall corporate matters, intellectual property work and strategic business planning services. Additionally, the firm has also been privileged to handle estate planning matters for senior leadership within the company.

Energy Air, Inc

Energy Air, Inc

Keeping Central Floridians just the right temperature for more than 37 years is a big job and one that Energy Air, Inc. has done well. Founded in 1976 as a small, humble air conditioning repair and installation company, Energy Air, has grown into a full-service heating, ventilation and air conditioning contractor. The service-driven team provides specialized expertise in all areas of heating and air conditioning systems from mechanical engineers designing air conditioning systems for multi-million dollar commercial projects to air conditioning repair technicians that specialize in repairing or replacing residential air conditioning units. According to Energy Air owner, Chuck Kulp, “No project is too large or too small.”

A current popular service offered by Energy Air is their “comfort consultation” program, designed to guide and direct both residential and business owners looking to remodel or replace existing HVAC systems. These informative and no-pressure sessions help educate owners looking to make important decisions regarding options to meet their individual needs while also saving on energy costs.

Family-owned and operated, Energy Air, Inc. is working with ShuffieldLowman to plan for a continued bright future for the company.

City of Ocoee

City of Ocoee

The history of the City of Ocoee is the stuff of movies, filled with adventure, intrigue and a very happy ending…the establishment of a vibrant city with a thriving residential and business community making it an ideal place to live, raise a family and grow a business.

Founded in the mid 1850s, the settlement of Ocoee began when Dr. J. D. Starke established a village known as Starke Lake situated on the crystal clear and therapeutic body of water of the same name. After the Civil War, confederate soldiers and their families founded the town of Ocoee and gave the town its Indian name, which means “wild apricot vine place,” better known as “passion flower place.”

Over the years to come, as Central Florida and Orlando continued to grow and expand, the City of Ocoee fortuitously found itself perfectly situated in the heart of Southwest Orange County. With the construction of the Florida Turnpike, the East/West Expressway and State Road 50, soon all roads were leading to Ocoee, fueling the community’s residential and business development. This economic expansion, combined with the natural appeal of the piney landscape dotted with beautiful lakes and parks around every corner, contributed to the residential draw that continues to create thriving neighborhoods today.

Ocoee residents regularly come together for activities such as food truck events, farmers’ markets, parades and festivals, all organized by the City of Ocoee. And to pay homage to Dr. Starke and the city’s earliest settlers, the city established a Founders’ Day Festival 19 years ago that has grow into a two-day celebration that is highly anticipated and enjoyed by thousands of Central Floridians. This year’s event, to be held November 2-3, 2012, is expected to be the largest event ever, www.ocoeefoundersfestival.org.

ShuffieldLowman is proud to have been selected by the City Commission of the City of Ocoee to represent the City in all legal matters. Scott A. Cookson has been designated City Attorney for this representation and Robin Gibson Drage has been designated Chief Assistant City Attorney. We would like to specifically thank the current City Commission for their dedication to the City and in entrusting our firm with this representation: Mayor Scott Vandergrift (elected City-wide), Commissioner Gary Hood (District 1), Commissioner Rosemary Wilsen (District 2), Commissioner Rusty Johnson (District 3) and Commissioner Joel Keller (District 4).

The firm manages all legal needs of the city, spanning a wide variety of topics, including the drafting of ordinances, resolutions and agreements, bond financing, redevelopment, litigation, real estate, annexations, rezonings and land development issues and matters.

Howard Wholesale Celebrates 100th Anniversary

Howard Wholesale Celebrates 100th Anniversary

Thriving and vibrant, Howard Wholesale is a company positioned for growth for many years to come. With a rich and wonderful 100-year history, the company is not only well-known in the community, but also one of the oldest family-owned businesses in Central Florida.

The firm was founded in 1912 in Quincy, Florida by Julian Howard. After a few years, a second location was opened in Orlando. It did not take long for the family to realize that Orlando had the best opportunity for growth and they moved to Central Florida to be near other family members. Soon the Howard family and their business were a vital part of their community, serving local neighborhood grocers in need of all types of dry goods….even hay!

As time went on and the leadership of Howard Wholesale passed to Julian’s son, Burwell Howard, the company was faced with changing market conditions involving the transition from small, locally-owned grocery stores to major chains. Understanding the need to shift their business model, Burwell transitioned the company into the food service business, where it was perfectly positioned to service the growing restaurant, tourism, school, health center and church markets. The company remains in this business sector today with expanded offerings of dry and paper goods and refrigerated and frozen food all delivered the next day from their warehouse in Orlando.

Howard Wholesale is currently led by Julian’s grandson and Burwell’s son, Blair Howard. Following in the footsteps of his forefathers, Blair’s leadership style involves a total focus on the needs of his customers. He understands the challenges that customers face and he places emphasis on meeting their needs with fast, efficient service and quality products.

As a longtime client of ShuffieldLowman, the firm has enjoyed a wonderful relationship with the Howard family, providing both estate planning and business law representation for more than two generations.

4 Rivers Smokehouse

4 Rivers Smokehouse

All it takes is just one taste of 18-hour, slow-smoked Angus brisket from 4 Rivers Smokehouse to fall in love with one of Central Florida’s most talked about restaurants, but it is 4 Rivers’ owner, John Rivers, and his story of success that is truly enchanting.

As a corporate executive for 20 years, Rivers ran a $1.4 billion dollar company, spending his time away from the boardroom perfecting his barbecue recipes with the help of his Texas-born wife. Friends and family enjoyed his creations until 2004 when he responded to a heartfelt call to help raise funds for a cancer-stricken six-year-old girl. Moved by the family’s story and the need to fund costly cancer treatments, Rivers organized a barbecue fundraiser that resulted in more than 500 attendees and the launch of what he dubbed his “barbecue ministry.” For the next five years, Rivers fired-up the smoker anytime a church, family, school or charity was in need of help.

Working from his garage, Rivers’ ministry quickly grew in popularity, prompting the bottling of his 4R Signature Barbecue Sauce and the ultimate leap of faith, opening the first 4 Rivers Smokehouse in Winter Park, Fla. (October 2009).

Today, 4 Rivers Smokehouse has grown to include the flagship Winter Park eatery, a second location in Winter Garden and a much anticipated Longwood location to open in the fall/winter of 2011. The company strives to provide great customer service, top-quality ingredients and a business model that gives back to its respective community and faith-based organizations.

From the beginning, the attorneys of ShuffieldLowman understood the vision and passion of John Rivers. Together they have worked strategically with John to create a corporate structure that provides protection of his brand and recipes, and also positions the company for future growth. The corporate structure includes separate entities for management of the restaurants, catering, merchandising, intellectual property and, of course, the various restaurants. In addition, the firm has been instrumental in raising capital for the 4 Rivers Smokehouse restaurants by working with John in creating a structure that would appeal to investors and by preparing all necessary offering documents to comply with SEC regulations for private offerings.

Amazon Hose & Rubber Company

Amazon Hose & Rubber Company

The year 1919 brought the end of World War I and a quick start to the U.S. economy with the creation of many new companies, including one of Central Florida’s oldest family-owned businesses, Amazon Hose & Rubber Company.

Fast-forward almost 100 years and Amazon Hose & Rubber is growing stronger than ever, family-owned and run by three generations of women. With locations in Orlando, Tampa and Miami, Amazon Hose & Rubber is considered the expert on all types of hoses, hose accessories and sheet rubber. As a wholesale and retail stocking distributor, they offer industrial and hydraulic hose assemblies for a broad range of industries such as construction, automotive, marine, agriculture and transportation. In addition, Amazon Hose holds multiple MWBE certifications and is active in the community, donating to the needy everything from toys to turkeys.

ShuffieldLowman, working in tandem with the accounting firm of Reponen & Company, P.A., created and implemented a plan that has transferred ownership of Amazon Hose & Rubber and its affiliates to future generations, ensuring the long term viability of the company. ShuffieldLowman also created a corporate structure for Amazon Hose & Rubber that provides maximum asset protection to the valuable real estate owned by the company and its affiliates. The firm accomplished these objectives while also ensuring that the prior generations of Amazon Hose & Rubber retain a steady and significant source of cash flow to comfortably enjoy their retirement.